Film and TV Studio in London - Broadley Studio
Film and TV Studio in London - Broadley Studio
Film and TV Studio in London - Broadley Studio

Case Study:
She-Hulk Social Media Content: The Green Room

Client:
Content Creator Studios
Solution:
Multi-camera As-live social media content
Date:
September 2022

She-Hulk Social Media Content Brief

We allocated our spacious, full tech spec Studio 1 for the filming of a 3 part mini-series and social media content, delivering studio, tech, crew and final edits of a spirited talk show on all things She-Hulk; her story, how fans relate, wild possibilities around plotlines. Presented by seasoned YouTuber @EstAreLIVE a self-proclaimed ‘London born, Lagos raised, spontaneous and slightly outrageous individual’ the vibe was lively yet cosy, overall aiming to produce an intimate fan feel with all the stylish colour pop She Hulk deserves.

The Tech

For this social media content, we used a range of tech for the capture, relying on our 5x Sony FX9 cameras, 1 x Sony X70, Blackmagic Atem Constellation, delivering a multi-cam TV show. Audio came via the Yamaha TF1 Sound Mixer, 3x Sennheiser Radio Mics, In Ear Monitors, 4K TV Screen. Our Full Lighting rig was equipped with Gemini RGB 2x1 panels, Kino Flo LED light panels, Astera Titan Tube Lights, Ianiro Fresnels. Quite the kit. We added on brand Green and Purple gels to throw colour over the final aesthetic.

Our Response

She Hulk is THE cult hit of 2022 for Disney. She's a super heroine for a new kind of female protagonist, not just bodily powerful, but spiritually empowering. She speaks directly to the #GirlBoss generation and juggles heroic success with cold hearted acceptance that life is complicated and modern dating sucks. Being She Hulk isn’t simple, put it that way.

With a script full of relevant, pop culture truths, comes a highly engaged, digitally native, global audience. Disney and Marvel Productions cherish fan culture, it’s a significant driver in what makes a show go stratospheric. ‘She Hulk – The Green Room’ was briefed in as a spin off show and social media content for fans, made bespoke to YouTube - the viewing hub of Gen Z – and potentially attract an audience in the millions. Broadley always produces TV for YouTube at the highest broadcast quality, reflecting the power of the platform.

Broadley used a range of tech for the capture, relying on our 5x Sony FX9 cameras, 1 x Sony X70, Blackmagic Atem Constellation, delivering a multi-cam TV show. Audio came via the Yamaha TF1 Sound Mixer, 3x Sennheiser Radio Mics, In Ear Monitors, 4K TV Screen. Our Full Lighting rig was equipped with Gemini RGB 2x1 panels, Kino Flo LED light panels, Astera Titan Tube Lights, Ianiro Fresnels. Quite the kit. We added on brand Green and Purple gels to throw colour over the final aesthetic.

She Hulk rules, we love her.

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