At Broadley, we shoot with purpose. Every piece of content is designed to work across every platform, omnichannel content. From widescreen to vertical, reels to stories, social, digital, internal and beyond. We plan each shoot around how the content will be used, where it will be seen, and who it needs to reach.
This May, we delivered two standout location shoots that reflect our omnichannel mindset. Different briefs, different subjects, same smart approach to planning and production.
Our first shoot was in central London, filmed between St Paul’s Cathedral and Bank, as well as inside their offices. We were brought in to create a testimonial case study film for JotForm, showing how the FT uses the groundbreaking software in their day-to-day operations.
At Broadley, we shoot with purpose. Every piece of content is designed to work across every platform. From widescreen to vertical, reels to stories, social, digital, internal and beyond.
The brief was to capture an engaging interview alongside clean, professional B-roll that could be edited and distributed across a range of media formats, platforms and channels.
We brought in a compact and high-spec crew:
With just four crew members on site, we captured a full interview, a set of exteriors between Bank and St Paul’s, and dynamic office B-roll. Every shot was framed in both horizontal and vertical formats to ensure full coverage across long-form and short-form content.
The finished video will be shared by the Financial Times across their LinkedIn and social media channels. By planning for multiple versions at the point of capture, the client can get maximum return from a single shoot.
Next, we headed west to Iyengar Yoga in Maida Vale to document a very different kind of session. The shoot centred around a yoga workshop led by Raya, a visiting expert yoga practitioner and teacher from India. This was part masterclass, part event coverage, part brand storytelling. The omnichannel content shoot included a one-on-one interview/podcast, a live Q&A with some of the attendees, and coverage of the instructor leading the workshop.
This was not a typical commercial shoot, as the Institute is a charity. It required a soft presence and a strong eye. The footage needed to feel calm and natural while remaining adaptable for a wide range of content formats. Once again, we filmed in multiple orientations to make sure the client has everything they need for long-form and short-form, vertical and widescreen, promotional and reflective.
The footage needed to feel calm and natural while remaining adaptable for a wide range of content formats. Once again, we filmed in multiple orientations…
We specialise in creating content that is ready to publish wherever it needs to go. We deliver in every format: 9:16, 16:9, square, reels, carousels, internal cutdowns and more. All captured in one seamless workflow and shaped around your campaign goals. We are also happy to work with charities and offer healthy cost reductions.
Got a shoot coming up that needs omnichannel content to work across all platforms? Let’s talk.
Please call us on 0207 725 5858 or drop us a line at [email protected].
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