Film and TV Studio in London - Broadley Studio
Film and TV Studio in London - Broadley Studio
Film and TV Studio in London - Broadley Studio

Case Study: Instagram Live Stream - Amazon Prime Day

Amazon Prime and The Academy PR
Multi-camera Instagram Live Stream
June 2022

Instagram Live Stream Brief

To run an Instagram Live Stream of an event promoting Amazon Prime Day and independent businesses on Amazon through Instagram Live.

The Tech

For this Instagram live stream we used: 4 x Sony FX9s, 7 x Sennheiser Radio Mics, Blackmagic Constellation, Yamaha TF1 Digital Sound Console, 4 x Hague Heavy Duty L-plates, VMix Ultra PC

The Solution Delivered

Academy approached us to technically produce a 30 minute live stream to promote Amazon Prime Day and independent businesses, broadcasting via Instagram Live.

The challenge we faced was that the stream had to be formatted and composed in portrait 9:16 so that audiences could watch on their phone screens. Having previously created content for TikTok and Instagram Reels, we immediately suggested a solution of using the Hague L-plates which allow the user to mount the camera vertically giving you a 9:16 aspect ratio.

The cameras were set up to give a wide shot of the entire studio, a close up of the presenter and then 2 operated cameras cross shooting providing the gallery director with different shots to cut to. Special care also had to be taken whilst designing the set as the camera framing was so different to what we normally shoot.

We streamed to Instagram Live using VMix and an app called Streamon. As Instagram doesn’t allow you to directly stream from a computer, we needed to come up with a solution that allowed us to sign into Instagram on a computer and stream. Streamon enabled us to sign into the Amazon UK Instagram page while also using 2 factor authentication and provided the stream keys we needed to input into VMix.

The Outcome

Richard and his team delivered some stunning films on a really tight budget. The client is delighted with the end product and the website is set to help thousands of school children choose their career for them!

Gary Tarn
Head of Film, The Academy
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