Case Study: Instagram Live Stream - Amazon Prime Day

Client:

Amazon Prime and The Academy PR

Solution:

Multi-camera Instagram Live Stream

Date:

June 2022

amazon prime day - instagram live stream

Instagram Live Stream Brief

To run an Instagram Live Stream of an event promoting Amazon Prime Day and independent businesses on Amazon through Instagram Live.

The Tech

For this Instagram live stream we used: 4 x Sony FX9s, 7 x Sennheiser Radio Mics, Blackmagic Constellation, Yamaha TF1 Digital Sound Console, 4 x Hague Heavy Duty L-plates, VMix Ultra PC

The Solution Delivered

Academy approached us to technically produce a 30 minute live stream to promote Amazon Prime Day and independent businesses, broadcasting via Instagram Live.

The challenge we faced was that the stream had to be formatted and composed in portrait 9:16 so that audiences could watch on their phone screens. Having previously created content for TikTok and Instagram Reels, we immediately suggested a solution of using the Hague L-plates which allow the user to mount the camera vertically giving you a 9:16 aspect ratio.

The cameras were set up to give a wide shot of the entire studio, a close up of the presenter and then 2 operated cameras cross shooting providing the gallery director with different shots to cut to. Special care also had to be taken whilst designing the set as the camera framing was so different to what we normally shoot.

We streamed to Instagram Live using VMix and an app called Streamon. As Instagram doesn’t allow you to directly stream from a computer, we needed to come up with a solution that allowed us to sign into Instagram on a computer and stream. Streamon enabled us to sign into the Amazon UK Instagram page while also using 2 factor authentication and provided the stream keys we needed to input into VMix.

The Outcome

Richard and his team delivered some stunning films on a really tight budget. The client is delighted with the end product and the website is set to help thousands of school children choose their career for them!

Gary Tarn

Head of Film, The Academy

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Great studio with brilliant people! Highly recommend to anyone looking for studios, tech, green rooms, everything you need.
Gemma Nuvoletta
1/31/2023
Had a wonderful experience shooting at Broadley last week. The staff are super professional, friendly and helpful. The facilities are excellent, from the comfort and luxury design of the green room to the technical, spatial and ergonomic architecture of the studio. Broadley has such a great creative energy and flowing ambience - it’s a real joy to create there. Many thanks Maddie - Director SFUK
Sobriety Films UK
1/31/2023
Great full service production studios in Central London. They took care of all aspects of our multi camera live stream shoot and made it really easy for Us. The team were professional and friendly and we"ll definitely be back. Thank you
elena pugliese
1/07/2023
Thoroughly enjoyed the commitment and passion into helping me and my company bring some of our important and creative projects to life. Very experienced and proficient team
M Easy
1/07/2023
Had the pleasure of working with Richard and his team for a client in the US, and cannot recommend them enough. Being a freelancer and having worked with many studios around London I really appreciated their work ethic and professionalism, in addition to the caring and down to earth environment which is something of a rarity. Looks like I found my go-to studio in London!
Vittorio Haley
12/07/2022
Richard at the studio pretty much saved our shoot. Fitted us in so last minute and he and all the team were so helpful and accommodating both before and during the shoot. We used studio 1 which was spacious and fully equipped, cables, extensions, tape, you name it they had it. We needed the infinity cove to make an ethereal space, and the team pre set the lights so we had a lovely soft white wash ready to go saving us so much time. The space also had a green screen wrap that fitted the entire studio too which meant we actually ended up getting stuff we thought we'd need an extra studio day for. Best studio experience I've had.
Matthew Highton
12/07/2022
Really loved shooting here.. I bought in one of my luxury fashion clients in asking Broadley to deliver the full production brief, from concept to final edit for digital and social channel broadcasts. I chose Broadley for the amazing location too. Marylebone is just perfect for my clients to experience and on site the dressing & green rooms are cosy, nice touches. The team were incredibly helpful, experienced and super-skilled. Thanks to the state of the art in-house tech tech for camera, lighting, gallery, and the dynamic, flexible 2 studio spaces themselves, we're thrilled with the output. We'll be back soon.
Addi Merrill
12/07/2022
Amazing facilities, so accommodating and helpful with everything from start to finish
Charlotte Stafford
12/07/2022
Fantastic experience filming at Broadley and would highly recommend them to anyone looking for a centrally located London studio with great spaces (we were in Studio 2, perfect for filming presenter PTCs). Excellent facilities and customer service – and a big thank you from us at Hound Dog Films to Arjun and the team for looking after us so well. Looking forward to coming back for more.
Tim Juby
10/07/2022
Fantastic experience at Broadley and would highly recommend for the following reasons:Location - it's outside the CC zone, minutes from Paddington, Marylebone and Baker Street with car parking available nearby as wellStudio - two great spaces - we were in Studio2 which was perfect for filming interviewsFacilities - Green Room was great - screens and sound to monitor the shoot, workspace with high speed wifi, sofa, dressing room, and a wide selection of teas and coffeesCustomer service - this was the highlight for me - Richard, Arjun and the rest of the team were probably the most helpful and accommodating people I've ever worked with - nothing was too much!
Francine Heywood
6/21/2022