How B2C companies can use sustainable content to boost their ESG messaging in 2024.
It’s no secret that video content is one of the most influential tools in the marketing playbook. In an increasingly online world, video will become more important.
Already, 71% of consumers say that purchasing decisions are affected by video content. Social media feeds are also filled with video content, and it’s estimated that the average user watches about 100 minutes of video per day.
Furthermore, users upload around 720,000 minutes of video to YouTube each day. With this amount of content in circulation, it’s becoming harder and harder for brands to stand out.
One method that companies use to get attention is to highlight their work in the environmental space and create content centred on sustainable values and principles.
Given that 78% of consumers say that sustainability is a key part of their purchasing decisions, it makes sense that companies focus on environmental messaging in their videos.
When executed well, sustainable content allows companies to stand out and possibly garner media attention.
Sustainable Messaging and Content:
Video has always been a part of sustainable messaging. For example, Al Gore’s An Inconvenient Truth (2006) is credited by many with introducing the concept of climate change to the general public.
As people started to care more about the sustainability of their daily lives, companies responded by changing the content they produce. 47% of brand-based social media video content now has some form of sustainable messaging.
However, people are becoming sceptical. Companies can no longer capture attention simply by flagging support for a cause. Consumers are now looking for organisations to match their support with genuine action.
In 2017, Pepsi released a video that suggested Kendall Jenner could hold the solution to Black Lives Matter protests simply by handing a police officer a can of Pepsi.
Observers derided the video on social media as being wholly tone-deaf, and eventually, Pepsi pulled the video.
The ordeal showed that today's average consumer can see through basic statements that don't come from a place of authenticity.
The question remains: how can you stand out without being insincere?
Creating a video supporting a cause without aligning your company's operations can often result in people seeing your content as nothing but marketing fluff. Video content must be transparent and reveal actual initiatives – not just pay lip service.
Patagonia is a company renowned for the quality of its sustainable video content and its real work on sustainable causes.
The company has embraced numerous initiatives, including making up to 91% of its clothing using recycled materials.
As a result, its videos present as wholly sincere and resonate with consumers. For example, Patagonia’s homegrown series, centred around using recyclable building materials in farming, has over 300,000 views.
Compelling content isn’t just a one-off. Sustainable initiatives and campaigns are smaller steps along a bigger journey.
Consistently posting sustainable-focused content not only maintains a company's presence in peoples’ social media feeds, but also nurtures a sense of credibility – rather than the impression that they are hijacking trends.
The Body Shops’ 2023 “changemaker” video series is a new instalment in a long line of Body Shop campaigns focusing on sustainable causes. These campaigns date back 40 years to their initial support of Greenpeace’s “Save the Whale” campaign in 1982.
This legacy gives their video campaigns a sense of authenticity; the “changemaker” campaign often generates over 1.8 million views.
Make Your Difference Known:
For example, in 2023, Timberland launched the Timberloop campaign, which put a new spin on traditional sustainable content by integrating a physical product.
Timberland’s campaign featured a short video explaining how Timberland customers can drop off their old products which are then recycled to create new ones.
The program has been immensely popular, and the video had over 10,000 views in one hour.
Sustainable messaging in video is a great way to garner attention and foster a positive view towards a brand or company. However, getting this wrong is easy, so it’s important to consider where this content comes from.
People are more sceptical these days and will ask: Is this video a genuine attempt to report and reflect on a company's true feelings? Or is it a cynical bid to capitalise on a trend?
The solution to this problem lies in finding the right video production company to capture your company's true feelings and beliefs.
At Broadley, our content creation service has 25 years of pre and post-production experience, a talented and award-winning team and all the latest high-spec equipment.
We’re passionate about sustainability and are committed to the UN’s Global Goals Initiative for 2030. We love bringing your ideas to life beautifully and with engaging and innovative formats.
If you’re looking to incorporate serious sustainable messaging into your brand and company content, please contact us at: [email protected] or give us a call on 020 77255858
Happy Diwali to our Community!
Here at Broadley, we love to work with all different sectors of our community in London and understand how important it is to support young people during their time at university. This project promoted the KCL Diwali Show, a youth initiative, helping bring Indian communities together in London while promoting Indian cultures to the British public. The KCL Diwali Show showcases the very best of India’s dance culture, bringing together genres of dance from across India and different dances throughout India’s history. It’s a beautiful, inspiring celebration of Indian culture and the Festival of Light Diwali.
Our team helped the students capture the essence of this joyous occasion and provided studio, crew and equipment to make the promotional film possible. It provided a glimpse into the vibrant traditions and heartfelt dance performances of the KCL Diwali Show. Stay tuned for the release of our promo video and get ready to be immersed in the spirit of light and joy!
Diwali holds a special place in the hearts of millions around the world. Its origins can be traced back to ancient Hindu mythology and has evolved over the centuries into a joyous and vibrant celebration.
According to legend, Diwali commemorates the return of Lord Rama, accompanied by his wife Sita and brother Lakshmana, to their kingdom in Ayodhya after 14 years of exile. The people of Ayodhya welcomed their beloved prince by lighting rows of diyas (oil lamps) to guide his way in the darkness.
To this day, the lighting of diyas remains a central tradition of Diwali. These small lamps, made of clay or brass, are placed in homes and around courtyards, symbolizing the victory of light over darkness and the triumph of good over evil. The warm glow of the lamps creates a magical and inviting atmosphere, spreading a sense of peace and warmth throughout the festivities.
Another cherished tradition of Diwali is the exchange of gifts and sweets among friends and family. This act of giving represents mutual love and respect, as well as an expression of gratitude for the blessings received in the past year.
Diwali is a time to honour the goddess Lakshmi, the Hindu deity of wealth and prosperity. Devotees offer prayers and perform rituals to seek her blessings for a prosperous year ahead. It is believed that Lakshmi visits homes that are clean and well-lit, bringing good fortune to those residing within.
Throughout Diwali, the air is filled with laughter, music, and the scent of traditional delicacies being prepared in every household. Fireworks light up the night sky, adding a dazzling display of colours and patterns. Families come together, dressed in their finest attire, to share meals, exchange stories, and participate in cultural performances.
The significance of Diwali goes beyond religious boundaries. It embodies the spirit of unity, hope, and the triumph of good over evil, values that resonate with people from all walks of life. Diwali is a time to reflect on the importance of spreading light, love, and joy towards fellow human beings, fostering a sense of togetherness and compassion.
And don't don't forget to buy your KCL Diwali Show tickets at Eventbrite - just click here.
If you are interested in producing a promo video like KCL Diwali Show, or just want to find out more about what promo films can do for you and your business, please call Richard Landy on 0207 725 5858 or email [email protected].
If you can imagine it, we can film it...
Welcome to our seasonal Broadley Studios showcase, bought to you from central London’s Marylebone in time for summer ’23!
Over the past couple of months, we’ve hosted, produced, and delivered full productions on a vast array of creativity and exciting content. These studios are uniquely sized, equipped and located, and being founder owned and run, we always find a way to make “it” happen, whatever “it” is. Take the renowned Dr Stephen Mulholland (you may have heard of him, he’s just bought a castle in Kent with Real Housewife of Toronto wife, Dr Ann Kaplan Mulholland). When Stephen booked film studio 1 to film his sought-after training content over a 2-week period, our crew oversaw production and camera of a mini facelift procedure, among many other aesthetic demos. Not for the faint hearted!
Overall, it’s been a packed diary of TV productions, celebrity appearances, and live streams, so take a moment to read on and join us as we showcase the highlights that make our studios and clients so special.
Broadley Studios became the filming home for Ulesson, a global educator organization that believes in shaping minds on a worldwide scale. For over a month, Studio 2 buzzed with educational initiatives and impactful content creation. We’ve provided a full production remit from scripting, camera, autocue to managing remote talent. Broadley Studios is often used by educators’ filming inspiring and versatile content, usually formatted as presenter to camera pieces. Studio 2 is perfect for these smaller crews wanting a broadcast quality product.
Prepare to be entertained soon. Broadley Studios played host to the production of iconic "Horrible Histories” again, a show that brings history to life with a delightful twist. And let's not forget the national treasures that graced our studios as presenters for the new series, although you’ll have to watch the show to find out this season’s talent as we’re sworn to secrecy. Follow HH on Twitter with this link: https://t.co/AeZqTwjQdV
We’ve been thrilled to have BBC Studios in for almost a month, again in Studio 2. Therefore, star talent has been ringing our doorbell most days. Their production team are hard at work crafting a new series that delves into iconic moments in time. The epitome of professional, BBC Studios opted for a dry hire while utilising our LED lighting panels, Sony FX9’s and sound solutions, plus taking full advantage of the spacious, relaxing green room hospitality and dressing/makeup area.
It's been fun meeting legendary Christopher Biggins, hilarious Jo Brand, wellness guru Fearne Cotton, and soap icon Claire Sweeney among others, all shone as stars should. A wild new satire comedy shows crafted by Mark Reeves and Henry Naylor, of Spitting Image fame was shot last week and judging by the raw footage, it’s one to watch out for - if you like roasted politicians for your TV supper! We even had rather controversial comic Aaron Barschak making some, well, controversial social content, whatever he’s planning is bound to cause a stir.
Broadley Studios is more than just entertainment; as our showcase demonstrates, it's often a studio platform for intellectual discourse and charity work. This week’s TED talk shoot in Studio 1 brought together brilliant minds and thought leaders, igniting captivating conversations that challenged perspectives and sparked new ideas. We can’t give the details; you’ll need to stay tuned to TED to watch the broadcast.
With an uber cute and colourful studio set, magic of LEGO went global with one of our flawless live streaming events at Broadley Studios. We had the pleasure of capturing the beauty of Lego, immersing audiences in mesmerizing creations and imaginative storytelling. The dynamic nature of our studio and dedicated tech infrastructure allows for captivating live streams that inspire and engage viewers in ways they never thought possible. Huge thanks to our lovely client Content Creator Studio for choosing us again.
As summer finally dawns and our showcase illustrates, Broadley Studios stands proud as a testament to the extraordinary creativity and diverse projects that are defining content and TV creativity. From ground-breaking medical trainings and empowering education initiatives to captivating TV productions, celebrity appearances, intellectual discourse, and inspiring live streams, Broadley Studios continues to be an independent haven of innovation and artistic expression.
Finally, we’d like to give a huge thank you to our wonderful clients who make it all possible.
Roll on high summer 2023, we’re ready for you!
Marylebone, London - Broadley TV Studios, one of London's longest established TV and film production facilities, has announced the launch of virtual production, powered by Brainstorm’s Infinity Set. This revolutionary software will enable Broadley TV Studios to create high-quality virtual sets and environments that integrate seamlessly with live-action footage, providing an innovative and cost-effective solution for all types of film, TV, and content production.
Infinity Set boasts an advanced rendering engine and real-time compositing capability, allowing users to create unique and compelling virtual sets with ease. The software's intuitive user interface and customization options provide flexibility and control to the production team. Infinity Set is a powerful tool, combined with Mo-Sys motion camera tracking and Aston 3D graphics, redefining Broadley TV Studios offering and enabling our experienced team to deliver world-class content to a breadth of clients from networks, corporations, production companies and creators.
In addition to the launch of new Virtual Production, Broadley TV Studios has also meticulously upgraded their entire tech infrastructure within the galleries and installed superior soundproofing across both Studio 1 and 2. We’ve expanded the team with new VP producer Kieran Lowley saying, “I’m thrilled to be at the start of the virtual production journey with Broadley, it’s a unique studio for central London”. Kieran will be providing a guided workflow and dedicated to managing Virtual Production projects.
Richard Landy, founder, and MD says "Virtual production is new and we’ve embraced the R&D process to get to the place we’re at now, with a fully integrated software system, powered by Brainstorm Infinity Set. I’ve always strived to keep the Studio’s ahead of the curve and believe it’s the right time to offer this next generation technology for creative innovation and, make it more widely accessible”.
The launch of this new technology at Broadley TV Studios is a testament to their commitment to the future, making virtual production creativity accessible to a wider range of creators, filmmakers, and producers.
For more information, visit the Broadley TV Studios website at www.broadley.tv.
Broadley offers 2 broadcast studios located in the heart of London offering an array of exceptional services, including virtual production powered by Brainstorm software, Aston 3D graphics and Mo-Sys motion camera tracking. We’re experts for complex live streaming, green screen, and content creation. Both studio 1 and 2 are fully soundproofed built as infinity coves and easily converted for film shoots either on white, green or a black box studio setting. Our state-of-the-art tech includes Sony FX9’s, LED lighting rigs, integrated Black magic and Tri-caster galleries all served by uncontended fibre internet.
Broadley Studios was established in 1996 and we’ve cultivated long lasting working relationships with a house-hold names from TV, streaming networks, brands and corporations including Netflix, Disney, Wave.tv, BBC, L’Oréal, and many others. In addition to our slick and agile production services, the studios also provide a truly creative and historic home for clients and star talents, with three green rooms, two dressing rooms and masses of personality, just like founder and MD, Richard Landy. expect Banksy art and excellent coffee too.
Richard Landy, MD [email protected] 07958 921501
Virtual Production has become increasingly popular in recent years due to advancements in technology and the numerous benefits it offers over traditional production methods. Choosing to shoot virtual production using green screen technology has become a natural choice for brands, producers, and production companies looking to create high-quality virtual productions without the limitations of location shooting or the expense of building larger physical sets.
At Broadley Studios, we believe that shooting virtual production on green screen with us, here in the centre of London, offers unique benefits. Here are a few reasons why:
Flexibility and time savings: When you shoot virtual production on green screen, it provides immense flexibility and can save time compared to shooting on location. With green screen technology, camera tracking, and real-time 3D graphics rendering, any environment can be created without the limitations of real-world locations. This allows creatives to produce content under tight deadlines or with limited budgets. And with the content beast ever-growing, fast-turnaround and efficient Virtual Production at Broadley Studios allows for larger, more complex scenes to be created and delivered on the day of production, instead of waiting days or weeks for a deliverable.
Increased collaboration: Shooting on green screen promotes collaboration between departments such as art direction, cinematography, HMU and costume. With green screen technology, different departments can see the same virtual environment in real-time as it is being created. This allows for better communication and collaboration between departments, leading to a more cohesive and visually stunning final product. Additionally, Virtual Production allows the cinematographer to view their talent within the virtual environment live on set, allowing them to work more closely with the director and art department to ensure that shots are framed and lit correctly.
Cost-effective: Shooting with green screen Virtual Production can be more cost-effective compared to shooting on location or in a large studio with an LED wall. This financial asset is an important factor for the health of the whole industry, providing access for smaller production companies or independent filmmakers who may not have large budgets or star resources.
Environmental sense: One of the most significant advantages when you shoot virtual production on green screen is the reduced environmental impact of production. Virtual production is controlled entirely within a studio environment, reducing the amount of waste produced during production and minimizing the carbon footprint associated with travel. Green screen VP also offers reduced electricity consumption of that of the LED volume solution. Environmental benefits can be a significant KPI for brands and production companies looking to enhance their sustainability credentials.
At Broadley Studios, we have the in-house expertise and latest technology to create high-quality Virtual Production on green screen. Our state-of-the-art facilities in London are equipped with the latest Virtual Production and green screen technology, and our experienced team of professionals can provide expert guidance and support throughout the production process.
Want to know more about how we shoot virtual production at Broadley? If you would like to pop in to look around, just ask or get in touch for a chat about your next shoot or upcoming project. Or call us on 0207 725 5858 or email us on [email protected] today.
We’ve worked on a vast array of TV, Live Streams, Location and Hybrid events recently, including a film for Dior starring actor Robert Pattinson.
If you're looking for the best Film Studio in central London for live streaming, virtual production or creating branded film content, look no further than Broadley Film & TV Studios. Located in the heart of Marylebone, NW1, our cutting-edge studio has recently completed a major technical upgrade to support the latest motion tracked cameras and Virtual Production workflows. Complimented with new and enhanced, superior soundproofing throughout Studio 1 & 2. Plus, one of our spacious green room/hospitality areas now boasts a stunning signature Broadley pink velvet feature wall, providing a perfect backdrop for talent and teams to unwind between shoots.
Broadley Studios offers state-of-the-art LED lighting throughout, keeping our promise to the environment and cutting our carbon footprint. We made a commitment to get rid of all Tungsten lighting in 2021 and we are well on our way to becoming a “Green” studio. We recently added a host of LED Fresnel’s, LED Aputure lights including the 1200D, 600X and 300X (with Lightdome ll, Lantern and Fresnel attachments), which together with our 18 x 2 x 1 Lite Panels is enough lighting for most of the shoots we host here. Our tech team is highly skilled and experienced in managing complex live streaming events, providing clients with a stress-free experience. For example, we regularly produce global live streams for a myriad of pharma brands and the NHS, delivering high value training to medical experts on the ground. Our technical know-how brings client confidence during these important broadcast events.
Broadley Film & TV is super busy across the full TV production mix, no two weeks are the same, from branded content shoots for brands like L’Oréal and Lego and for broadcast giants Netflix and Disney.
Comedian Emily Atack chose Broadley to shoot social content for her much-lauded BBC documentary on sexual harassment. Other recent highlights include producing the live link ups and utilising Studio 2 for the capture of a global Dior fashion film starring Hollywood actor Robert Pattinson for Paris Fashion Week in Feb ’23.
Meanwhile, out on location at London Fashion Week we shot an experimental Graduate catwalk show. One of our favourite live streams this month was for International Women's Day with a stellar line up of talent, including Maggie Alphonsi OBE in our virtual studio and a host of remote callers all talking about gender equality and Changemaking best practice.
Both Broadley film studios convert from white infinity, blackout to green screen with ease. We enjoyed hosting BBC icon and newsreader Michael Burke starring in a series of adverts for new Royal coins to commemorate forthcoming Coronation of King Charles III, using our humble green screen! You don't need to be Royal to shoot at Broadley, we're committed to making film content creation accessible in how we package rates and services up, one size doesn’t always fit all. Just ask us and we’ll always help.
Aside from its state-of-the-art facilities and fabulous location, Broadley Film & TV Studios is home to a team of dedicated professionals who work closely with clients to ensure all their needs are met. From pre-production to post-production, we provide support and guidance, making sure that every client has the same high quality of experience with us.
Broadley Studios dedicate time and resources to support a variety of socially conscious projects every year from training videos to live streaming events. Our commitments range from enabling film and TV studio production here in Marylebone to going out on location, facilitating global live streaming events. We launched our Corporate Social Responsibility program ‘Positive’ in 2017 and since then have gratefully supported a range of charities and NGO’s including The United Nations and Children in Need.
Studio Founder and MD Richard Landy, believes passionately in giving back by making a valid and meaningful contribution towards a fairer, kinder, and more equitable world. “We’re always willing to help with creating content with Positive values and we try to support productions which support good causes”. It’s in this spirit we collaborate with socially responsible initiatives to make a positive change for both people and our planet.
Sobriety Films approached Broadley to support the full end to end production of a series of 17 training videos on behalf of CAMS (Collaborative Assessment & Management of Suicidality) framework. Suicide prevention is a very real concern and close to the hearts of team Broadley. We sincerely hope that by facilitating this nationwide first in comprehensive video training for the NHS, the teachings within the films will help better identify those at risk earlier and help curb the needless waste of lives to suicide in the UK each year.
CAMS will now be available to in the UK and will provide a new Suicide Intervention and Prevention strategy for clinicians to save lives. To find out more please visit https://cams-care.com/.
For these training videos, Broadley crafted an intimate, therapeutic set design, where Professor Zaffer Iqbal lead a role play with fellow clinician and actress Nicola Airey in therapeutic conversation. The content was shot in self-contained Studio 2 with its own entrance, kitchenette, green room, and en-suite dressing room. The capture was from our in-house multi-cam Sony FX9 rig and we delivered 17 final cuts totalling 3.5 hours of training content.
Professor & Clinical Director Psychological Services, NAViGO
“A wonderful experience with a fantastic team. Could not have asked for more, and it was a pleasure to be able to work alongside such brilliant professionals who really cared about ensuring what we produced was a fantastic product. Thank you so much to Sobriety Films UK and everyone at Broadley Studios. We are now on the cusp of having an NHS specific foundational video course for one of the very few causal evidence-based treatments for suicide risk. Exciting times ahead.”
Had a wonderful experience shooting at Broadley last week.
The staff are super professional, friendly and helpful. The facilities are excellent, from the comfort and luxury design of the green room to the technical, spatial, and ergonomic architecture of the studio.
Broadley has such a great creative energy and flowing ambience - it’s a real joy to create there.”
“There is nothing permanent except change.”
said Heraclitus, a Greek philosopher. It’s as truer an adage now, only we’re past calling it ‘change’. It’s more a continuous flow, defining all that Is; professional and personal. We’re navigating new technologies, global conditions and cultural shifts, with no time to spare. So, reframing the uncertainties of rapid change into a solid foundation for Growth sounds like the only sensible approach to us.
Changemakers are pioneers in this field, forging a path for others to follow. We learn from their experience and their stories make for compelling chronicles. As we collectively feel our way across a liquid base of economic and cultural change, intuitively seeking better prosperity, connection and equality in business and for ourselves, we need these inspirational tales.
At Broadley, we work with clients from the creative industries, brands, media, NGOs and global networks to name a few. Their voices are driving change; developing tools, disrupting dialogue and shifting the dial through socials, digital channels, broadcast TV shows, live streams and educational content. We're committed to staying ahead on new tech advances in TV/film making and the shifting sands of a global world. One way to do this is by fostering a culture of changemakers and see how it takes us forward, propelling growth.
Avanade own a thought-provoking blog, eloquently communicating their meaningful provocation to 'do what matters through continual change’. They share online space and insights to a wide community, with renowned guest contributors on a range of expansive topics. Its aim is to exchange ideas that drive tomorrow’s innovation. One narrative we’re proud to have led production on is an episode of the world class ‘Changemakers’ series hosted by Avanade CMO Ruth Rowen. remotely through our live streaming link up virtual studio facility, with authentic trailblazer Malala.
Sharing the female perspective and a found commonality in view point, Ruth and Malala hold a conversation which transcends geographical and lived experience. The talk is around ‘5 things I learned about leadership’, while filming to camera. Their connection comes across effortlessly, despite Malala appearing live on a screen while Ruth is comfortable on set.
As Rowen says on her corresponding blog post “For me, Malala is the epitome of a changemaker – striving every day to make progress in ensuring girls around the world have the right to education”. It makes for thought-through content with the quality of film capture needed to build equity and long lifespan. We’re thrilled to have helped Avanade, Changemakers and our long standing client Accenture, who brought this live streaming project to our studios, actualise a narrative championing female leadership.
Showing up agile, open and willing to change is the route to personal and professional growth. Broadley Studios are founder-owned and run by Richard Landy and this gives the business the edge in adaptability at pace. Richard has instilled a culture of entrepreneurial, unafraid spirit aimed at empowering creatives, technicians and clients through a lens of positivity. This enables the studio to thrive as it explores creative advances in TV, live streaming and content production technology, culture and delivery.
Perhaps we need this advantage more than ever, with the one greatest change of all now here, a merging of humans to technology in the development of AI. Last week on LinkedIn, the talk was much around the launch of ChatGPT and what it means for marketing creation, good and bad. We’re confident we can integrate new and astounding AI capabilities and elevate them through the application of our human creative gene, which is yet to replicated. Yet...
We decided to make this video called Alan Blake's Challenge for our friend's father, Alan Blake, who at the ripe old age of 90, decided to raise money for not one, but THREE different charities with Parkinson's Disease being one of them.
Alan suffers from Rheumatoid Arthritis, his wife Val has lived with Parkinson's for the last 20 years, with Alan as her primary carer and despite himself suffering, he has done this with immense love and care.
Inspired by Sir Captain Tom Moore, Alan set himself the challenge of climbing his 120 steep steps in his back garden until he'd climbed the equivalent of Mount Everest. Since then, he has been steadily climbing for the last year and, so far, achieved 80,000 steps and raised over £23,000!
Whilst making this video, not only did we have fun, but we also received enormous help and support from various individuals and companies nationwide. From the very beginning, we couldn’t have imagined using anything other song than The Proclaimers ‘500 Miles’, and once we had their blessing (Thank You!) we were on our way to making something quite special.
Many helping hands came from all around, one came from BBC Hereford and Worcester who very kindly let us use some existing footage they had already filmed of Alan the previous year. A local company, DroneMaster Productions, also stepped up and offered their services to film some drone footage of Alan. The London based, Broadley Studios, generously invited us to use one of their slick green screen studios to film Actor and friend, Fraser James, for the video narration. And lastly, Fine Young Films, based in Nailsworth, that helped to assemble and edit the video.
During the making of the video, Alan unfortunately did suffer a couple of falls and we were all concerned that this was too much of a challenge for him, but amazingly, through both times he pulled through and was keen as ever to get back to the job in hand! Alan is an incredible man to be praised and supported for his huge heart and selfless mission to raise money for Parkinson’s and two other charities. It was an honour to be a part of and we hope you spread the word!
Credits: Narrator – Fraser James, The Proclaimers, BBC Hereford & Worcester, Dronemaster Productions, Broadley Studios, Fine Young Films, Pete Rowe.
Were you ever get asked what you wanted to do when you were younger? Did you know? To help the next generation, Fujitsu has launched a programme to inspire young people to learn about a career in the STEM subjects (Science, Technology, Engineering and Maths).
People like Us explores the careers of 10 young adults who are working in really cool jobs in STEM related fields and helps young people get over the stigma that jobs in STEM are boring. Take a look at some of the cool stuff you can do:
After casting a group of 10 people spanning a range of careers for People Like Us, the Broadley Team filmed a series of videos interviewing and showcasing some of the different careers that are available by following the STEM subjects. The contributors careers ranged from Telecommunications Engineer with the British Army to Experience Creators for roller coasters at theme parks. Some of the other roles include: Broadcast Engineer, Games Developer and Producing for TV and Film (like me!).
Following a short quiz on the website, the young people are shown the videos based on the answers they have given leading them down a path that would give them more information for their chosen career.
Broadley really enjoyed producing this content for Fujitsu and Brand Emotion! Our crew went on lots of on-location shoots, with contributors interviewed about their subject in an environment relevant to their job. For example, a biochemist was interviewed in a high tech lab, an RAF pilot was filmed on an air base and a Royal Engineer was followed over the course of a high-profile army training exercise.
Check out the website here: peoplelikeus.io